suburb that once upon a time was a no-man's-land for shows, overshadowed by bigger, busier venues in L.A. Like Goldenvoice president and CEO Paul Tollett, Contreras started out promoting punk shows in Pomona, the L.A. Hannah Verbeuren Sonora comes with community cred: The bands were curated by Rene Contreras, the 25-year-old who for five years has been the force behind Viva! Pomona, a festival known for skewing local when it’s not bringing in acts from Mexico and beyond, a festival known particularly as a home for L.A.’s vital and growing alternative Latin movement. And the audience includes, among the heatstroked and the curious, the bands' friends and families, all overjoyed to see their favorite band get their due. and beyond, from indie rock legends Guided by Voices to local stars Thee Commons to punk bands with devoted followings, like Show Me the Body and Shannon and the Clams. It doesn’t hurt that the bizarro punk club happens to boast a lineup of some of the best underground bands from L.A. Everyone can agree Sonora doesn’t really fit at Coachella everyone also seems to love it. It’s just one of the stark juxtapositions between the Sonora tent and the rest of the massive festival. A bearded dude in a ball cap yells out something sarcastic, but the little march goes on. There are a few punk-rock stalwarts, too, like the tall blonde kid in the Municipal Waste shirt who seems to find his way to the front for every band.Īfter Downtown Boys wrap up, DeGeorge leads a mini March for Science through the Coachella grounds, followed by a rag-tag crew of nine. A fair number are drawn toward the stage by the band’s intense energy. Hannah Verbeuren The tent is largely populated by overheated, sleepy Coachella-goers, driven inside because of the AC and sprawled out on the couches and bean bag chairs that fill the middle of the room.
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